Tags:
🎨 Visual Identity
🖌️ Graphic Design
🎬 Motion Graphics
📹 Video Production
📈 Brand Growth
Role: Content Creator & Creative Producer
Timeline: Aug 2020-July 2022
Tools Used: Premiere, After Effects, Photoshop, Illustrator, Audition, Notion
🎯 The Creative Brief
The Enchiridion YouTube channel tackles the widespread problem of inaccurate dinosaur representation across popular media. It breaks down outdated myths and inaccurate stereotypes that plague paleontology. By providing rigorous, cited information, it corrects the long-standing misconceptions that distort our understanding of these incredible ancient creatures.
Goals
The primary objective is to vividly bring dinosaurs and deep time to life for our dedicated audience of over 128,000 subscribers. The channel strives to deliver the most scientifically accurate, up-to-date depictions and reconstructions, ensuring viewers genuinely understand prehistoric life through engaging, thoroughly researched educational content.
Frustrations
Viewers constantly struggle to find reliable information because there simply is not enough accurate dinosaur content available online. They are intensely frustrated by platforms flooded with misleading, wrong, and downright dangerous AI slop that spreads false narratives and obscures actual scientific discoveries from legitimate paleontological research.
🎨 Art Direction & Visual System
To solve this crisis of misinformation, the channel creates highly detailed, scientifically accurate explainer videos. This meticulous approach directly addresses viewer concerns by replacing sensationalized myths with strictly factual, beautifully presented, and expertly cited narratives that respect the actual science of paleontology and evolutionary biology.
Developing a consistent, highly clickable visual identity that balances scientific accuracy with YouTube click-through rate (CTR) optimization.
🔨 Craft & Production
Each video demands a rigorous execution process, often involving a month-long research phase and extensive note-taking using Notion. After gathering credible sources, high-quality audio and video are recorded with professional equipment, culminating in dynamic, polished editing using Adobe Premiere Pro and After Effects for visual storytelling.
A/B testing thumbnail designs. Iterating on typography, color contrast, and phrasing to optimize Click-Through Rates and drive algorithmic reach.
✨Final Designs
Quick Stats
38.4M+
Total Views
139
Educational Videos
276K
Average Views / Video
Outlier Viral Video: 36,000,000+ Views / 164,000 Likes
Among the most recent videos on Enchiridion, leveraging deep sound design, storytelling, and animation.
This video uses graphic design to drive the storytelling and create understanding.
