Role: Content Creator & Creative Producer
Timeline: Aug 2020-July 2022
Tools Used: Premiere, After Effects, Photoshop, Illustrator, Audition, Notion
The Creative Brief
The Enchiridion YouTube channel tackles the widespread problem of inaccurate dinosaur representation across popular media. By providing rigorous, cited information, it corrects the long-standing misconceptions that distort our understanding of these incredible ancient creatures.
Goals
The channel strives to deliver the most scientifically accurate, up-to-date depictions and reconstructions, ensuring viewers genuinely understand prehistoric life through engaging, thoroughly researched educational content.
Frustrations
Viewers struggle to find reliable dinosaur content online. They are frustrated by platforms flooded with misleading AI slop that spreads false narratives and obscures legitimate paleontological discoveries.
Art Direction & Visual System
To solve this crisis of misinformation, the channel creates highly detailed, scientifically accurate explainer videos.
Thumbnails: Developing a consistent, highly clickable visual identity that balances scientific accuracy with YouTube click-through rate (CTR) optimization.
Craft & Production
Each video demands a rigorous production process, often involving a month-long research phase and extensive note-taking using Notion.
After gathering credible sources, high-quality audio and video are recorded with professional equipment, culminating in dynamic, polished editing using Adobe Premiere Pro and After Effects for visual storytelling.
A/B testing thumbnail designs. Iterating on typography, color contrast, and phrasing to optimize Click-Through Rates and drive algorithmic reach.
Scientific Visualization & Information Design
A collection of scientific graphics and visual assets designed to break down complex data and support the narrative for the video, How The Great White Shark Made Megalodon Go Extinct.
Final Designs
Quick Stats
38.4M+
Total Views
139
Educational Videos
276K
Average Views / Video
Among the most recent videos on Enchiridion, leveraging deep sound design, storytelling, and animation.
This video uses graphic design to drive the storytelling and create understanding.
